Pulse is the data analytics layer associated with the Source platform. Pulse measures every low level detail around each users type and level of engagement. Knowing that the TV is turned on is not good enough anymore. For true viewer behavior analysis, content owners and broadcasters can now leverage Smart Content strategies to understand exactly what their viewers are interested in around the content, or even better, WHAT THEY ARE DOING! This is not Big Brother, this is Smart Content. Your content can now answer the question, who is interested in me?!

With a wealth of big entertainment data in a central repository, Source:

  1. “normalizes” its cloud architecture and all associated transactional data, indexing these unique interactions and relationships that pertain to the viewer,
  2. Further normalizing the content they are viewing, and the data they access within the platform
  3. combines this data with other analytics like user social profiles and geo-location information

The combination of transactional data associated with the consumption of big entertainment data becomes extremely valuable for targeted product placement, advertising, and even future program development.

The impact of proper behavior measurements is invaluable to monetizing your content. Source’s Pulse Engine, provides you with exactly the tools necessary to know your viewer. And what’s more, communicate that value to those who will help you pay for the content.

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